Independent music labels from around the world joined forces this week to create a virtual record label that can compete with the Big Four, and they've already signed a deal with SNOCAP to sell music on MySpace.
Great idea, it's a pity they're using MySpace to flog their wares, for a couple of reasons:
1. Do people that aren't kids use MySpace?
2. Are people using MySpace not just Mtv heads, who listen to the mainstream? This really limits their audience.
3. MySpace is a visual mess and as far as I am concerned doesn't encourage new users or older users, a la iTunes.
4. MySpace is domiated by American users and is not as popular around Europe, again limiting thier audience.
Alhtough with this bargaining power they could try and set up their own online store, or convince Apple/Napster/HMV etc to sell their music DRM free on their online stores. Wit the first being way more likely and an option I would prefer.
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Thursday, January 25, 2007
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